Calm tech for complex lives
We create digital tools that simplify life's most important decisions.
What drives us
We founded Moonjar to build technology that meets real-world needs — calmly, intentionally, and with staying power.India is at a turning point, where everyday challenges meet powerful digital possibility. That’s where we’ve chosen to focus.Inspired by the Korean moon jar — a symbol of balance, simplicity, and timeless value — we aim to build products that are quietly powerful and made to last.Our approach is grounded in empathy, pragmatism, and long-term thinking. We design for people first — building tools that support everyday complexity with clarity and care.
What we're building
We’re building something that doesn’t exist yet — but should have, long ago.It’s for the moments when people need clarity, coordination, and calm — but instead face clutter, complexity, and chaos.We’re combining AI and thoughtful design to create a mobile-first tool that brings order to that noise — helping people make important decisions for themselves and those who matter most.Our first product launches later this year — built for trust, grounded in real life, and designed to deliver lasting value.We’re a small team of builders, designers, and technologists — quietly bringing this to life.
Founders
We’re two founders united by a simple belief: technology should make life easier, not harder.Together, we bring experience across strategy, design, tech, and behavioral insight — having helped organizations navigate complexity with empathy.Moonjar is our way of doing it differently: letting real life shape product — not asking life to adjust to it.
Rajdeep Endow
Rajdeep is a strategist and technologist with 25+ years of experience building and scaling businesses — from co-founding a Warburg Pincus-backed startup to driving transformation at Sapient. At Moonjar, he sets product direction and drives execution to build technology that fits how people live — especially in India.
Shilpa Bhardwaj Endow
Shilpa is an executive coach turned product thinker, with over two decades of experience helping organizations navigate complexity and change. At Moonjar, she leads product vision and experience, grounding every feature in empathy, clarity, and utility.
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